Your Guide to Outsourced Marketing - C-leveled (2023)

Marketing can be an encompassing term. It’s not quite sales. And it’s not quite advertising. It’s a unique combination of factors that—if executed correctly—can grow your business exponentially. The often-underestimated department is the customer-facing tour de force that makes you different. And makes you better.

Marketing masters leverage blogging, SEO, branding, and design to captivate their audience and put themselves miles ahead of the competition. But harnessing the many hands of marketing takes a little time and a lot of support. Chances are, you do everything you can to magnify your marketing and stretch its positive effects on your business. However, if your company isn’t in the business of marketing, you might not have the luxury of having a full-fledged marketing team in-house.

Your Marketing Manager might be killing it with your social media strategy, SEO, and keeping up with the company blog, but what happens when you’re ready to take your marketing efforts to the next level? This talented employee is already doing the job of three people! So it might be a bit of a stretch to assume they have the bandwidth and skills to build a new website, shoot and edit a new promo video, design an updated company logo, and so on, so forth.

When you’re daydreaming of keeping up the marketing momentum and continuing to soar in your brand awareness efforts, that dream can suddenly lead to a rude awakening when you realize the lack of marketing bandwidth available within your organization.

Your Guide to Outsourced Marketing - C-leveled (1)

It is at this very moment you might consider investigating outsourced marketing services. As you should! No matter which business function or department you’re looking to outsource (marketing, IT, accounting, etc.), getting more hands-on-deck allows your internal employees to continue focusing on what they do best. All the while avoiding the pressure of being stretched too thin. You can also leverage a wider pool of incredible talent and skillsets when it comes to:

  • Social Media
  • Content Marketing
  • Advertising
  • Email Marketing
  • Paid Ads
  • Messaging/Branding
  • Graphic Design
  • Web Design
  • UI/UX Design
  • SEO
  • Web Development
  • HubSpot
  • Business Strategy

Let Us Get to Work for You

(Video) A GUIDE TO RESTORING CAR PAINT- (paint decontamination, paint correction & paint protection)

What Is Outsourced Marketing?

Your Guide to Outsourced Marketing - C-leveled (2)

Our workloads are ever-evolving, and there are times when we can barely keep our heads above water. Outsourced marketing is one of the smartest ways companies can expand the temporary marketing power they have under the hood. For instance, if your company only has two graphic designers working on multiple projects that require a hefty illustration workload, you could take on outside help without having to hire another permanent graphic designer.

Additionally, outsourced marketing can add some much-needed skills to your teams. None of us are good at everything. So, hiring an outside agency to provide expertise in a particular marketing niche is one of the best ways to get stellar deliverables in front of your clients or customers.

Outsourced marketing broadens your horizons. And it allows you to seek more opportunities with a greater project scope. Companies today are adapting to new workflows and a unique talent pool. Luckily our new ways of working have made it easier than ever to hire outside of our companies in a growing pool of freelance, contract, and agency talent. Most simply put, outsourced marketing provides the advantage of temporary and expert help when it comes to working on a variety of difficult marketing tasks.

(Video) Webinar: Outsourcing 101 A Guide For First Time Outsourcers

Why Consider Outsourced Marketing?

Your Guide to Outsourced Marketing - C-leveled (3)

Outsourcing marketing efforts is one of the best ways to reduce burnout while helping to maintain an intensely focused workforce. It can bring in knowledgeable new talent to provide fresh insight into your marketing efforts with more specialized experience.

If your staff is struggling to service accounts during high-volume seasons, it may be the best idea to start looking for partnerships with marketing agencies that specialize in providing top-notch overflow help. This could be a much more cost-efficient option than taking on more permanent salaried positions.

In-house vs. Outsourced Marketing: Pros and Cons

Your Guide to Outsourced Marketing - C-leveled (4)

What are some of the benefits and disadvantages of outsourced marketing? We’ve highlighted some of the main advantages and pain points we’ve experienced ourselves and have heard from our clients over the years.

Pros:

  • Can provide specialized and dedicated relief to certain areas of your marketing plan
  • Less overhead expenses and baggage than hiring more full-time employees
  • Offers the increased flexibility of by-project personnel with fresh insights
  • Provides calculated, expert help when you need it, with no strings attached

Cons:

(Video) Automating Accounts Payable - A Guide to Getting Started

  • The marketing agency doesn’t understand your culture or brand as well as a full-time employee. However, with branding guides and project briefs, you can communicate your company message well.
  • It can be expensive to hire a reputable marketing agency — expert help comes at a premium. But it is much less expensive than burning out your existing teams and hiring new talent on staff.

Is Outsourcing Just Working with an Advertising Agency?

Your Guide to Outsourced Marketing - C-leveled (5)

Outsourced marketing isn’t just a fancy term for hiring an ad agency to take care of the creative customer-facing workload. Although marketing and advertising share a few services like graphic design and copywriting, they are different in a few major ways. Advertising agencies are very good at creating advertisements, jingles, copy, and other creative deliverables. However, they can’t provide the same benefits as a full-service marketing agency.

Marketing agencies specializing in outsourced work, like C-leveled, can deploy specialists to work on email campaigns, paid ads, SEO strategy, web design, and the nitty-gritty details that advertising pros won’t touch. Marketing agencies go beyond providing the loose assets that are a part of marketing campaigns. They build strategies, monitor data, code websites, manage outcomes, and much more.

When is the Best Time to Outsource Your Marketing?

Your Guide to Outsourced Marketing - C-leveled (6)

The answer to this question will be different for every company. If your teams have too much on their plates and are struggling to meet project deadlines, it could be time to consider outsourcing a particular task to a marketing agency. Here are some other key indicators that could mean it’s time to hire some outside marketing muscle:

  • Your in-house marketing team doesn’t have experience in a niche specialty such as web development or email marketing.
  • Your marketing team isn’t able to keep up with the workflow during a particularly busy season.
  • You want to hire on a contract basis for projects to keep your company as lean as possible.

However, outsourced marketing can also help keep a consistent marketing effort year-round for companies with smaller in-house teams. The flexibility of outsourcing is one of its key benefits.

What Projects Call for Outsourced Marketing?

Your Guide to Outsourced Marketing - C-leveled (7)

When your marketing team has too much work to handle reasonably, it’s time to seek out targeted relief. If you have team members working long hours on SEO and content marketing, but they don’t have the bandwidth to write a series of blogs, it’s time to outsource a content team. The same could be said for website design, UX overhauls, or almost any other time and labor-intensive project.

If you aren’t seeing the kind of results you like from a project, it could also be time to hire expert marketing help from the outside. Maybe your staff doesn’t have a decade of SEO experience, and that’s okay. You can hire an outside SEO master that can show them a thing or two while boosting ROI for your business.

Is Outsourcing Cost-Effective?

Your Guide to Outsourced Marketing - C-leveled (8)

Outsourcing is not only a smart play when your teams are backed up — it’s a cost-effective solution that you can use to free up your MVPs. Often, marketing agencies will package services in a way that will reduce your costs and provide a more holistic solution. This is a great way to avoid charges for any add-on items that quickly stack up.

Of course, you will have a variety of cost options when it comes to choosing a marketing service. You will want to choose a company that provides quality results at the lowest possible price point, but this can be tricky. Not every outfit will be able to handle your project. Chances are, if you are the marketing department for a high-profile tech company, a small-time agency won’t cut it—as much as they would love the opportunity. It’s all about the balance of marketing aptitude and cost savings.

(Video) What the new Meta Partner Agency Dashboard means for YOUR CLIENTS!

C-leveled has some of the brightest minds in marketing working to bring you marketing solutions. We have competitive pricing for any project and work with you to provide the best mix of time and budget.

Doing Your Research on Marketing Providers

Your Guide to Outsourced Marketing - C-leveled (9)

It’s important to do your research on outsourced marketing providers to find the best fit. It’s ideal to find an agency that has worked with similar companies in your industry as they will understand some of your unique problems. Perhaps the biggest drawback to outsourced marketing is a lack of product or service understanding. You will want to make sure that if they don’t already have a rock-solid understanding of what you do, they will study up on what your company offers.

  • Online searches will be able to tell you a lot about an agency. Their website should be clean, modern, and most importantly, it should include case studies and a portfolio of past experience that should impress you. However, if you are looking for a quick project fix, you might just need an individual freelance marketer.
  • Word of mouth is still one of the most powerful marketing tools there is. When marketing agencies do a good (or bad) job, word gets out. Ask around for recommendations from your peers. Chances are they will be able to provide you with help they’ve used in a pinch when it comes to copywriting, graphic and web design, or any other services.
  • Social media and review sites will sometimes give you a great lead on an outsourced marketing agency. Also, it’s possible someone has already tried to reach out to you via LinkedIn or email with their services! Now could be the time to revisit your inbox to take an agency up on an offer.

Don’t make the mistake of going with the first outfit you find, unless they really are the best fit. The only way to be sure is to consult with a few companies and ensure you get the best deal when it comes to a balance of price, time commitment, and experience.

How Will You Know Good Marketing Help When You See It?

Your Guide to Outsourced Marketing - C-leveled (10)

When you know, you know. Good marketing help will fight for your business and show you all the ways that they align with your project. They have all the credentials, experience, and knowledge to run with a briefing and provide excellent deliverables. A good marketing agency will have a portfolio handy of case studies that show how they helped companies like yours in the past, the end results and ROI.

What Should You Look for in an Outsourced Marketing Agency?

Your Guide to Outsourced Marketing - C-leveled (11)

You should look for a marketing agency that can provide specialized services that will help you finish marketing projects as soon as possible. Often, marketing departments will come to an agency with a tight deadline. A good agency will be able to take on the project quickly and get deliverables to you as soon as possible.

Turnaround times are a big part of projects. There are always drafts and redrafts and edits that need to take place to ensure a finely finished product. You should ensure that the agency you are looking at can work within your time constraints. Of course, you may need to pay a premium for a bump up on their priority list, but that can be expected.

Keeping An Eye On ROI

Your Guide to Outsourced Marketing - C-leveled (12)

ROI is one of the biggest terms in marketing. Word coming from above always wants to hear about return on investment. Outsourced marketing teams can provide a better ROI while keeping costs low and providing more insight and expertise than your in-house teams originally had. An outsourced marketing team shouldn’t only be able to provide you with the results you need, they should be able to measure them and give you numbers that reflect the value of your decision.

At C-leveled, we carefully measure project ROI so you can see your results in hard data and plain English. Once you find the stellar ROIs that we offer our clients, we are certain you will come to us again when your projects demand it.

(Video) Entrepreneurs' Journey - How to Pivot from Corporate Job to Online Business

Final Thoughts

Outsourced marketing can be the perfect way to free up your in-house marketing teams to perform at their peak. It is a cost-effective strategy to improve your workload while bringing extra expertise onboard to provide their secret sauce. There are a huge number of projects that are ideal for seeking outsourced marketing. If you have a large marketing department or a small in-house team, outsourced marketing can help you deliver better results faster and more cheaply than hiring on more permanent staff.

FAQs

What outsourced marketing? ›

Outsourced marketing is the practice of contracting an organization's marketing functions to an outside firm.

How do you manage a creative agency? ›

7 Tips for Managing a Creative Agency
  1. Make teamwork the priority. ...
  2. Praise each creative differently. ...
  3. Scope out each creative's unique skills. ...
  4. Manage your creatives' expectations. ...
  5. Allow your team to create whenever they feel the urge. ...
  6. Confuse your creatives into creativity. ...
  7. Nail your workflow.
13 Feb 2019

Who uses outsourced marketing? ›

Small and Medium-Sized Businesses

For small-to-medium-sized companies that have a limited budget to hire professional marketers permanently, outsourcing is their godsend. Securing even one full-time professional marketer costs more than most SMBs can afford.

What are the 5 W of outsourcing? ›

When looking at the practicalities of outsourcing, one needs to have five considerations in mind. These are who one should outsource to, what functions should one outsource, what geographical location should one outsource to, when should one outsource and why should one outsource.

How do I get my first client? ›

8 Ways to Find Your First Customers
  1. Make a list. ...
  2. Look for referrals. ...
  3. Work your network. ...
  4. Show it off. ...
  5. Attend industry events. ...
  6. Team up with other business owners. ...
  7. Build an online presence. ...
  8. Spread the word on social.
5 Aug 2019

How do I get PR clients? ›

How to get new PR clients
  1. Optimize your website. ...
  2. Create thought leadership content. ...
  3. Showcase success stories. ...
  4. Make meaningful connections on LinkedIn. ...
  5. Join Facebook groups for PR agency owners and professionals. ...
  6. Use social media monitoring. ...
  7. Implement a referral program. ...
  8. Prepare customized business pitches and PR proposals.

Why do agencies lose clients? ›

The chances of losing a client are higher if they are unsatisfied with the results. If you as an agency are unable to show them evident results, you might lose the client. Most of the times, in the quest to deliver and satisfy the clients, the agencies over promise.

How do I start a digital marketing agency with no experience? ›

How to Start a Digital Marketing Agency with No Experience
  1. Set Your Business Goals. Before you decide to do anything, you've got to do some planning. ...
  2. Define Your Target Audience. ...
  3. Build an Online Presence. ...
  4. Get Visible (AKA Getting Leads and Clients) ...
  5. Define Your Growth Plan.

What makes a great digital marketing agency? ›

A reputed digital marketing agency will have a professional team of content writers, social media managers, graphic designers, UX design, and SEO specialists. Every Digital Marketing Company must have a leader at the helm to make sure things are going according to the plan.

How do I start my own digital marketing agency? ›

How To Start And Run a Digital Marketing Agency Business in 2022
  1. Educate Yourself.
  2. Find Your Niche.
  3. Do Competitor Research.
  4. Launch Your Website.
  5. Build a Portfolio.
  6. Set a Business Model.
  7. Have a Social Media Presence.
  8. Generate Leads.
22 Dec 2020

How do creative directors stay organized? ›

9 tips for staying organized and successfully managing a creative project
  1. Draw up a project plan. ...
  2. Use a project management tool. ...
  3. Set realistic deadlines. ...
  4. Communicate regularly. ...
  5. Regularly monitor and review. ...
  6. Resolve any issues promptly. ...
  7. Be flexible with working hours and environment. ...
  8. Encourage constructive feedback.
10 Aug 2017

How do agencies use notion? ›

Notion can be your agency's hub, both for internal project management and all client-facing work. You can use this system to make sure information is accessible and projects stay on track. In your client's wiki, all information has a home, from projects to contracts.

Why agency is the best way to organize your business relationship with the marketing company? ›

A marketing agency can help develop a strong and consistent brand identity for your business. This includes everything from your company's sound and appearance to the way your employees interact with customers. A well-defined brand identity will make it easier to market your business and sell your products or services.

Is outsource marketing good? ›

A major benefit of outsourced marketing is gaining access to an entire team of marketing experts—typically at much less than the cost of one full-time employee. Plus, it saves the added cost of ongoing professional development, as well as the latest tools and technology.

Why is outsourcing marketing important? ›

Outsourced marketing can deliver significant efficiency gains for businesses large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high value activities, and help position the company against competitors.

What are the benefits of outsourcing? ›

Outsourcing benefits and costs
  • lower costs (due to economies of scale or lower labor rates)
  • increased efficiency.
  • variable capacity.
  • increased focus on strategy/core competencies.
  • access to skills or resources.
  • increased flexibility to meet changing business and commercial conditions.
  • accelerated time to market.
6 Nov 2017

What is chain outsourcing? ›

Outsourced supply chain management refers to hiring a third-party logistics (3PL) company to manage, improve and optimize the supply chain. This allows ecommerce businesses to delegate storage and time-consuming ecommerce fulfillment tasks while saving money and improving their supply chain velocity.

What to say to get a client? ›

To get started, try any of these conversational openings:
  1. Ask a question (not related to the sale). ...
  2. Say something about the weather. ...
  3. Ask if they are enjoying the event. ...
  4. Ask about their work. ...
  5. Comment on the venue. ...
  6. Praise something they did. ...
  7. Compliment them on their clothing. ...
  8. Ask for help.
3 Aug 2016

How do you find your first 10 customers? ›

How To Get Your First 10 Customers Onboard?
  1. Identify the need. ...
  2. Identify your market. ...
  3. Position your Product as the Answer. ...
  4. Identify your first customers. ...
  5. Use your Network for Acquiring First Customers. ...
  6. Founders do the marketing. ...
  7. Acquiring your first 10 customers through a Private Mailing List.
1 Feb 2021

How do I find my first client marketing agency? ›

How to Find Your First Client: A Guide
  1. Educate yourself. The first key in getting clients is to know your market. ...
  2. Get an online presence. ...
  3. Leverage social media. ...
  4. Network. ...
  5. Use inbound marketing. ...
  6. Pet personal. ...
  7. Demonstrate value. ...
  8. Be consultative in your approach.
18 May 2022

How do I become a freelance PR? ›

Build a Roster of PR Clients

Build a portfolio of your work and the services you provide and put them on a website to share with prospects. Use networking tools like LinkedIn to market those services and connect with people you know in the industry. Communicate with former clients about your new business.

Is hiring a PR firm worth it? ›

Good PR firms exist because its professionals add value. They have access to more reporters; they're fluent in the succinct language that journalists use; and they can do it all quickly and expertly. But most importantly, PR workers practice the art of story idea creation.

What should I expect from my PR agency? ›

PR agencies will interview you about your business and goals so everyone is on the same page. Then they'll research the media outlets, journalists, and podcast hosts that reach your audience or have covered brands like yours in the past. Journalists don't like getting pitched for topics they don't cover.

Why do clients leave marketing agencies? ›

Reason #1: The agency doesn't give access to the accounts they manage. Reason #2: The agency shares client data or marketing strategy with a third-party. Reason #3: The agency won't tell the client what they're doing. Reason #4: The agency doesn't have any tracking or goal conversions set up.

What are some client issues? ›

The 9 Most Common Client Problems
  • Stalled on Content. At some point during a new project, you may find yourself waiting for some type of content. ...
  • The Angry Client. ...
  • Differing Expectations. ...
  • Disappearing Clients. ...
  • Your Attitude. ...
  • Too Much Work. ...
  • Scope Creep. ...
  • Time Wasters.
3 Jun 2022

What are the criteria for selecting an agency? ›

Here are a few worthy considerations when selecting agencies.
  • Strategic resources. ...
  • People resources. ...
  • Experience/expertise. ...
  • Management skills. ...
  • Remuneration structure. ...
  • Chemistry. ...
  • Size. ...
  • Location.
13 Feb 2012

Why do you outsource marketing? ›

Outsourcing marketing efforts: Allows employees to work more productively without being sidetracked by marketing tasks. Increases revenue from current projects due to focus and completion.

What are examples of outsourcing? ›

Some common outsourcing activities include: human resource management, facilities management, supply chain management, accounting, customer support and service, marketing, computer aided design, research, design, content writing, engineering, diagnostic services, and legal documentation.”

Why is outsourcing marketing important? ›

Outsourced marketing can deliver significant efficiency gains for businesses large and small. It can keep fixed costs low, increase the speed at which marketing results are delivered, keep internal marketing resources focused on high value activities, and help position the company against competitors.

What do you mean by outsourcing? ›

Outsourcing is a business practice in which a company hires a third-party to perform tasks, handle operations or provide services for the company.

Is it better to outsource marketing? ›

There's numerous reasons to outsource your marketing, but for most businesses it comes down to cost and effectiveness. Using an outsourced team can cost less and deliver better return on investment (ROI), as outsourcing generally gives you access to a wider pool of expertise.

When should you outsource your marketing? ›

In small or midsize companies, there is often only one marketing person who may also be in charge of sales or another department. As your business grows, you will hit a point where you can no longer do everything yourself. This is when you should consider outsourcing your marketing tasks.

Can digital marketing be outsourced? ›

When it comes to promoting and growing your business, the key to greater success (and less work for you) could be outsourcing your digital marketing. Outsourcing your digital marketing is when you use a third party to create content or perform marketing services your company then uses to promote and grow your business.

What are the Top 5 reasons companies use outsourcing? ›

Why Do Businesses Outsource?
  • Reduce and control costs of operation (this usually the main reason).
  • Improve the company's focus.
  • Liberate inner sources for new purposes.
  • Increase efficiency for some time-consuming functions that the company may lack resources for.
  • Use external resources as much as possible.
8 Sept 2022

What is the most common type of outsourcing? ›

Business process outsourcing is the most common type of outsourcing. It refers to contracting any business process to a third-party service provider. This type usually deals with repetitive tasks such as customer support and administrative roles.

What is another word for outsourcing? ›

Outsourcing Synonyms - WordHippo Thesaurus.
...
What is another word for outsourcing?
sourcingdeploying
redistributingsubcontracting
utilisingUKutilizingUS
1 more row

Why do companies use marketing agencies? ›

A marketing agency is there to help not only start-ups and small businesses that want to develop and reach a greater audience and clients, but it's also a necessity for businesses that have been in the market for a very long time and already have an established name.

Why would many firms decide to outsource their digital marketing to an agency? ›

Want to reduce overall spend on marketing. Need a fresh perspective on marketing activities. Don't want to commit to a long-term contract through staffing. Not ready to employ someone full time but don't have the time to do it.

What is the purpose of a digital marketing agency? ›

A digital agency is a business you hire to outsource your digital marketing efforts, instead of handling in-house. They can provide your business with a variety of digital solutions to promote your product or service online and help you hit your marketing goals and grow your business.

Is outsourcing a good business strategy? ›

It improves efficiency, cuts costs, speeds up product development, and allows companies to focus on their “ core competencies”.

When should you outsource? ›

7 Signs It's Time to Consider Outsourcing
  • You can't keep up with the demand. ...
  • Your employees are performing multiple roles. ...
  • Mistakes are costing too much. ...
  • Budgets are getting tighter. ...
  • You can't find the right talent. ...
  • Routine tasks take too much time.

Videos

1. Customers are balancing prevention and protection in security spending decisions
(Technology Business Research)
2. Cesim Guide - Step by Step and Round by Round guide for Cesim 2022 and Cesim 2023
(WIN CESIM 2012)
3. COVID-19: Defining a Profitable and Resilient Path Forward
(Riveron Consulting)
4. The UK's new freeports what are the benefits for businesses
(The Institute of Export & International Trade)
5. How To Go From 2 To 10! Leveling Up Your Final Expense Business [Evan MacGuffie]
(David Duford)
6. Webinar: Grant, Equity and Alternative Funding options for Scale-ups and SMEs
(Boardroom Advisors)
Top Articles
Latest Posts
Article information

Author: Aracelis Kilback

Last Updated: 03/23/2023

Views: 6243

Rating: 4.3 / 5 (44 voted)

Reviews: 91% of readers found this page helpful

Author information

Name: Aracelis Kilback

Birthday: 1994-11-22

Address: Apt. 895 30151 Green Plain, Lake Mariela, RI 98141

Phone: +5992291857476

Job: Legal Officer

Hobby: LARPing, role-playing games, Slacklining, Reading, Inline skating, Brazilian jiu-jitsu, Dance

Introduction: My name is Aracelis Kilback, I am a nice, gentle, agreeable, joyous, attractive, combative, gifted person who loves writing and wants to share my knowledge and understanding with you.